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Online reputation management (ORM) is the execution of plans & strategies that shape and influence the public perception of that brand, individual, or other entity on the Internet. It helps drive public opinion about a business and its products & services.
Online reputation management (ORM) is a mixture of public relations, digital marketing, and search engine optimization (SEO) strategies that are applied to keep safe and maintain your online reputation. A typical ORM strategy might include review management, social media marketing, public relations, social media tracking, and customer service tactics.
Online reputation management is very important for anyone, tracking everyday user responses towards them to make the necessary changes. It doesn’t matter about the worth of your entity or business; It needs a positive reputation to grow long.
ORM experts take out your brand audit which is a critical first step in your online reputation management strategy. Credentials and access to your entire online presence, including your website, blog, social media profiles, and your third-party business profiles, and scrutinizing your Google search results are done to identify the real reputation value.
Our ORM experts work on your public relations and can help improve your online reputation by generating positive press for your brand. This includes guest posts on website, Interviews with company executives, Press releases, Branded events, Charitable events, and Co-marketing with well-respected individuals or brands in your industry.
SEO is done to rank many different pages to increase visibility. However, in terms of ORM, ORM experts at Apex use SEO to rank many different website to optimize relevant third-party profiles, such as Google My Business, Yelp, Trustpilot, and business profiles where you control the content and Build backlinks to key pages you want to rank on Google.
Our ORM experts encourage customers to leave reviews on Google as well as social media handles because positive reviews are important to influencing customer behaviors, and responding to all reviews either positive or negative so that customers feel like their feedback matters
ORM experts at Apex build a connection between what your brand does and what your audience cares about, this includes placing testimonials and reviews prominently on your website, sharing positive reviews on social media, along with a thank you to the reviewer, Showcasing prominent third- party endorsements of your brand.